1-800-CALL-411

live-search-411 On the go with your mobile phone in hand, Microsoft’s free 1-800-CALL-411 (Live Search 411) service helps you find the information you need and get to the places you want to go. You can access the service from any land line as well.

I had a chance to use the service several times while in Chicago and found it extremely easy to navigate and very easy to use. I was highly impressed by the time-saving convenience features that have made me a an immediate fan. For example, there is the “Text me this Info” feature that sends the listing information (address, phone number and link to a map) to your phone via SMS—if you call from your mobile, of course.

Yellow Pages? Check.
White Pages? Check.
Traffic, Movies, Weather? Check. Check. Check.

This service is under Microsoft’s Live Services—which includes Live Search, Live Mail (Hotmail), Live Local (Maps), etc. A lot of the technology came over as part of the Tellme Networks acquisition in March 2007 and is being integrated with ideas coming out of Microsoft Research. Many of you are already familiar with the Tellme technology if you have ever dialed 1-800-555-1212 or 1-800-555-TELL.

Repeat after me: “Only chumps dial 411. The cool kids dial 1-800-CALL-411.”