MIX 08 is a Wrap

Microsoft MIX: The Next Web Now It has been an eventful and, by all accounts, successful week for Team Microsoft here in Las Vegas.

The UX Summit went more smoothly than the previous three—several participants commented my involvement helped considerably. MIX was an amazing experience for customers, partners, trade press, industry analysts and employees alike. We stepped up and delivered a compelling story that has resulted in some very favorable reporting on top tech news sites and blogs.

My team pulled off the Expression 2 MIX communications plan, which we have been working on since January with our internal PR team and our agency account executives at Waggener Edstrom. You would be amazed how much work goes into a press release, press kit, and an executive blog post (penned by yours truly). I am especially proud of that last item since Soma is a newly-minted Senior Vice President at Microsoft and he keeps a tight rein on what gets published on his blog.

The following list of articles include quotes attributed to me from a subset of press interviews and analyst briefings at MIX:

All in all, I could not feel more pleased with the results of this week. It is onward and upward from here as we head into fiscal year 2009 planning, the MIX Essentials events happening around the world, Tech-Ed US and PDC this fall.